Apple released the HomePod in February, 2018, and the device has never seemed to catch on. There have been strong rumors recently about a HomePod 2 coming next year. But there are lots of problems with the HomePod, which Apple needs to address.
The HomePod is expensive. At $349, the price at launch, it was overpriced; at $299, its current price, it’s still not a good value. The HomePod costs $100 more than the Sonos One, which is a comparable, and some would say better speaker. (I think the Sonos One sounds better than the HomePod.) Apple was clearly targeting its core market, people willing to pay more for better products, but this isn’t a product that people are willing to pay more for, apparently.
The HomePod doesn’t have a clear use. Is it a Siri device, or is it speaker that provides “consistent high-definition sound?” If it’s the former, then Apple is trying to sell this to people who already have at least one Siri-capable device. If it’s the latter, well, Apple’s crack marketing team came out with lots of great adjectives, but the overall opinion among audiophiles is that it’s meh.
The HomePod doesn’t sound that good. Don’t get me wrong: it sounds fine, but not good enough. It’s better than pretty many Bluetooth speakers, but it doesn’t sound as good as it should for the price. It has a default sound signature that is very bass-heavy, which is not to everyone’s taste. And there are no EQ controls (as you have with Sonos speakers, for example), meaning that you need to adjust the sound on a device that you stream from, such as an iPhone. If you interact directly with the HomePod, then you can’t make any adjustments to the sound. And, one more issue with a stereo pair: you can’t adjust the balance. It’s not always easy to get two speakers positioned exactly where you want them so you are in the sweet spot.
The HomePod’s fancy technology is wasted. Apple touts the HomePod’s ability to adapt to any location. “Equipped with spatial awareness, HomePod automatically tunes itself to give you optimal sound — wherever it’s placed.” This may be true, but it’s a mono speaker; the only adjustments it’s going to make are to the tone of the music, and, perhaps, to the output of the various tweeters (there are seven, in a circle). Apple has an animation on its website showing what the HomePod does, but what does this even mean? It’s a mono speaker.
The HomePod is unreliable. To Apple’s credit, the HomePod can hear you say “Hey, Siri,” even with music playing loudly; that’s pretty impressive. But set up HomePods in a stereo pair and be prepared to reset them regularly. After a while, the stereo pair stops working, and music comes out if just one speaker. Sometimes you can simply split the stereo pair and re-create it, but I’ve had to fully reset my two HomePods several times. This could be the fault of the HomePod’s software, or of Apple’s Home app, but it’s not reliable.
The HomePod’s design is mistaken. Who am I to question Jony Ive, right? But think about it: a speaker is generally directional. You point it to where you want the music to be heard. There are exceptions, of course. You may want one in the middle of a room, in which case the HomePod’s seven tweeters in a circle around the base of the device make sense. Sort of. Because you don’t put tweeters at the base of a speaker; ideally, tweeters should be at the level of your ears, because high frequency waves are smaller. Try it at home. Sit next to your speakers, and then stand up; you’ll hear a drop in the high end. In my bedroom, where I have a stereo pair of HomePods, I had to put them on a higher shelf than I would have wanted so I can hear music correctly in bed.
Apple tried to do too much with the HomePod. The company was falling behind in the smart speaker market, but they should have realized that they already have that market cornered: just say “Hey, Siri” to your iPhone (or Apple Watch, or iPad, or Mac…) And while their adaptive audio technology is impressive, it fails by not allowing users to choose the type of sound they want. By prioritizing the bass-heavy sound of rap and hip-hop music – the genre they push most in Apple Music – they created speakers that many people find unpalatable.
And they forgot one thing that might have sold more HomePods: you can’t send audio from a Mac to a stereo pair of HomePods. You can send music from iTunes, but not system audio. So if someone wants to use a pair of HomePods on their desk, as computer speakers, they can’t. Here’s an image from Reddit, showing how it would look:
There are two problems. The first is that this is only usable with iTunes; you can’t stream audio from, say, QuickTime Player if you want to watch a video, or from Safari if you’re watching or listening to something on YouTube. And see where the tweeters are, there at the bottom of the speakers? That will not sound good in this sort of setup.
Apple should have done the necessary to sell the HomePod as computer speakers, but the design is wrong; even with speaker stands, the tweeters at the bottom mean you would need very tall stands to balanced good sound from that distance.
In any case, the market decides for products like this. The HomePod just seems like it wasn’t thought out for real-world usage. It has powerful technology, which is wasted, and its price is way above what people want to pay.