But in the long run, there could be a hidden benefit to blocking ads for advertisers and publishers: Ad blockers could end up saving the ad industry from its worst excesses. If blocking becomes widespread, the ad industry will be pushed to produce ads that are simpler, less invasive and far more transparent about the way they’re handling our data — or risk getting blocked forever if they fail.
I use ad blockers. The web has turned into a trashy repository of content surrounded by aggressive ads. It’s worse on mobile, where you can’t (yet) easily use ad blockers (though iOS 9 will allow such utilities). I often tap through to an article someone has linked to on Twitter, when using my iPhone or iPad, only to find so many ads that it’s simply impossible to read. I close the page and move on. If content publishers want readers, they need to respect them, not just sell space to trashy ads, especially Google ads.