Amazon’s first brick-and-mortar store: One big ad for the Amazon app | Ars Technica

“If this is the future of neighborhood bookstores, however, we’re not entirely excited. We took a few of Amazon Books’ opening day hiccups and kinks in stride, and we saw some ways that the store could provide a unique and pleasing shopping experience, but for the most part, we found the shop–and its reliance on the Amazon smartphone app–something that we had no desire to ever return to again.”

I find it interesting that Amazon has created a “real” store, but not that surprising. They want to spread the brand, and it’s a chance for consumers to try out a number of the company’s hardware products. But as this Ars Technica article points out, the costumer experience is not good. And if it’s “Amazon Books,” then why is it selling all the other gadgets?

Source: Amazon’s first brick-and-mortar store: One big ad for the Amazon app | Ars Technica

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