Remember when every Apple device had an “i” in front of its name? Many still exist: the iPhone, iPad, and iPod touch, for example.
Now, Pro is the new i.
- iPhone Pro
- iPad Pro
- MacBook Pro
- iMac Pro
- Mac Pro
- AirPods Pro
I would argue that in a couple of those areas, there really is a difference: the iMac Pro and the Mac Pro. But the MacBook Pro isn’t really that “pro,” and the AirPods, well, that’s just weird marketing.
So why don’t we have an Apple TV Pro? Or a Mac mini Pro? How about an Apple Watch Pro? (I know, they have the Apple Watch Edition, which, instead of meaning “better” means “expensive.” I don’t know much about the vocabulary of the fashion world, but I find the use of the word “edition” to be a bit odd.)
I doubt we’ll ever see an iPod touch Pro, but I did speculate about an iPod Pro some years ago.
The problem is that Apple has diluted the meaning of the word “pro” to simply mean a device with higher specs. And they’ve proed themselves into a corner: after the pro modifier gets tired, where can they go next?