Apple, don’t make the smaller iPhone a second-class device

Remember when Tim Cook explained why the iPhone 5 was just exactly the right size?

The iPhone 5 offers a new, 4-inch Retina display, which is the most advanced display in the industry. No one comes close to matching the level of quality as the Retina display. It also provides a larger screen size for iPhone customers without sacrificing the one-handed ease of use that our customers love. We put a lot of thinking into screen size and believe we’ve picked the right one.

That was in an earnings call just three years ago. The iPhone 5 featured a taller display than the 4 and 4s, but retained the same width, making it easy to hold and use in one hand. But it wasn’t long before Apple gave into the phablet trend, adding both 4.7- and 5.5-inch models, then demoting the 4-inch iPhone to a second-class device.

Rumors abound about a new, smaller iPhone that will replace the current budget model, the iPhone 5s, and that will retain its smaller display. Currently being called the iPhone 5se (please, Apple, find a better name!), everything points to this being an upgraded 5s, a second-class device.

Read the rest of the article on Macworld.

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