Apple’s new HomePod mini is a compact rethink of the more than three-year old HomePod. The original HomePod suffered because of its high price: $349, later reduced to $299; it was for the cash-flush users who wanted sound more than smarts.
The $99 HomePod mini is the cheapest Apple device that actually does something (i.e., that isn’t a cable, dongle, case, or accessory). Unlike the original HomePod, it is being sold more for its Siri smarts than for its sound, and rightly so. Apple is hoping that people will buy multiple HomePod minis and place them all around the home, so anyone in a family can use them for Siri requests, and, should they desire, to listen to music, podcasts, or audiobooks.
Apple’s marketing of this device focuses on four concepts:
- Room-filling sound.
- An intelligent assistant.
- Control your smart home.
- Private and secure.
Read the rest of the article on The Mac Security Blog.