Apple is in talks with its investment bank Goldman Sachs about the possibility of offering customers financial loans when buying Apple products, according to a report by the Wall Street Journal on Wednesday.
“The Wall Street firm is in talks to offer financing to shoppers buying phones, watches and other gadgets from Apple, people familiar with the matter said. Customers purchasing a $1,000 iPhone X could take out a loan from Goldman instead of charging it to credit cards that often carry high interest rates.”
I have long wondered why Apple doesn’t create their own finance company, the way car manufacturers do. It would help them sell more products, and the risk would be shared over large numbers of purchasers.
Perhaps Apple doesn’t think it is part of their role as a hardware manufacturer, and, if so, that’s understandable, but such a move would allow Apple to cater to a wider range of customers, and save them money.