Apple Introduces M3 Family of Chips, Upgrades MacBook Pro and iMac

On the day before Halloween, Apple held a pre-recorded event to present its newest family of chips, the M3. It was the first time that Apple held an event late in the day; this was held at 5 pm California time, whereas the usual start time for these events is 10 am. This means that it was the evening on the East Coast of the US, and late at night or early in the morning for Europe. It was also the shortest Apple event ever, clocking in at just around 30 minutes.

It’s not clear why Apple did this, but with the theme of the event being “scary fast,” referencing Halloween, it was also filmed at night. The entire event was dark-themed, and this led up to the introduction of the new “space black” MacBook Pro.

Read the rest of the article on The Mac Security Blog.