Apple Music is a Brand, Not a Feature

Apple Music launched yesterday, and, if you’ve signed up for it, you’re trying out the new streaming features, the radio stations, and the recommendations. But you will have noticed that there is no “Apple Music” feature in either the iOS Music app, or in iTunes.

There’s For You, New, Radio, Connect and My Music. In the iOS Music app, here’s what you see when you first tap For You:

Music ios for you

In iTunes, the navigation bar shows the same words:

Itunes nav bar

It’s a bit disconcerting to sign up for Apple Music, and not see Apple Music anywhere. There is one exception; the Search field in iTunes. When you click that field, you see two tabs: My Library and Apple Music:

Itunes search field

But, aside from that, the Apple Music brand is nowhere to be seen.

2 thoughts on “Apple Music is a Brand, Not a Feature

  1. Seems very subversive, and not in a good way. Like they want to get people hooked into it without realizing it.

  2. Seems very subversive, and not in a good way. Like they want to get people hooked into it without realizing it.

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