Apple to creative pros: Go f*** yourselves — Medium

For decades the Mac has been the choice of creative professionals. Graphic designers, photographers, videographers, musicians, writers, artists of all stripes love the Mac. They love the ease of use, the robustness of the operating system and the third-party apps, products, and services that work with it. But as Apple has become the biggest consumer electronics company in the world, it’s also shown an increasing indifference to the needs and desires of the creative community.

What he said.

Source: Apple to creative pros: Go f*** yourselves — Medium

20 thoughts on “Apple to creative pros: Go f*** yourselves — Medium

  1. There’s beginning to be an opening, that’s ripe for a company to move into, to produce products that fill this void. I know people have been saying this for decades, but this could be an area where Linux shines. If a company produced great hardware and a custom version of Linux for creative professionals, it could gain momentum.

    I just can’t see Microsoft filling this void, even with its new iMac competitor.

    • There would need to be pro software for Linux, not just open-source stuff. Photoshop, Final Cut, etc.

      • I wouldn’t necessarily agree with you Kirk.
        As apple have noticed, pro is no longer the only way to go.

  2. There’s beginning to be an opening, that’s ripe for a company to move into, to produce products that fill this void. I know people have been saying this for decades, but this could be an area where Linux shines. If a company produced great hardware and a custom version of Linux for creative professionals, it could gain momentum.

    I just can’t see Microsoft filling this void, even with its new iMac competitor.

    • There would need to be pro software for Linux, not just open-source stuff. Photoshop, Final Cut, etc.

      • I wouldn’t necessarily agree with you Kirk.
        As apple have noticed, pro is no longer the only way to go.

  3. Apple has the same message for all of its users- “You don’t matter. We don’t care about your work, your tools, your projects, and your goals. We will remove features and capabilities that are important to you, and replace them with nothing. We will add flashy new features that you generally don’t need or care about, and discontinue things that you count on. We only care about attracting new customers, and the current customers are irrelevant to us.”

    For decades, Apple has said, “Think Different”. Now they say, “Think Like We Do, Or Else.” Or maybe the message is simply, “Don’t Think”.

  4. Apple has the same message for all of its users- “You don’t matter. We don’t care about your work, your tools, your projects, and your goals. We will remove features and capabilities that are important to you, and replace them with nothing. We will add flashy new features that you generally don’t need or care about, and discontinue things that you count on. We only care about attracting new customers, and the current customers are irrelevant to us.”

    For decades, Apple has said, “Think Different”. Now they say, “Think Like We Do, Or Else.” Or maybe the message is simply, “Don’t Think”.

      • That’s the thing, though. The users that article highlights aren’t the only users complaining about the Macbook Pro. I would say those users probably aren’t even using a Macbook Pro, never mind complaining, except as a fourth machine to play around with the Unix underpinnings. They probably don’t even care. But hey, attack [strawmen] extremes to justify a position. It seems to be how things are done these days.

        The users complaining are actual Apple customers who have invested heavily into Apple products. The kind of customer one builds a platform or ecosystem for—repeat and return customers.

        In reality that article articulates just a completely different kind of elitist. When a position says “You aren’t welcome here”, that is pretty much elitism to a tee. I guess turnabout IS fair play.

        Joe

    • I haven’t noticed RNIB installing many ipads or MacBook ‘Pro’s lately. I don’t see them on hospital wards. Or in childrens homes.
      Why? Because (leaving aside the inflated high cost) apple pay lip service to such groups, but spend their profits on boasting that they are champions, they spend profits on making glossy videos that clearly convince John C Welch otherwise.
      I am not taking the opposite line to Mr Welch, it doesn’t exist, it’s somewhere nearer the average for a tech company. and apple are no leaders in this regard, not by any stretch.

      • That’s the thing, though. The users that article highlights aren’t the only users complaining about the Macbook Pro. I would say those users probably aren’t even using a Macbook Pro, never mind complaining, except as a fourth machine to play around with the Unix underpinnings. They probably don’t even care. But hey, attack [strawmen] extremes to justify a position. It seems to be how things are done these days.

        The users complaining are actual Apple customers who have invested heavily into Apple products. The kind of customer one builds a platform or ecosystem for—repeat and return customers.

        In reality that article articulates just a completely different kind of elitist. When a position says “You aren’t welcome here”, that is pretty much elitism to a tee. I guess turnabout IS fair play.

        Joe

    • I haven’t noticed RNIB installing many ipads or MacBook ‘Pro’s lately. I don’t see them on hospital wards. Or in childrens homes.
      Why? Because (leaving aside the inflated high cost) apple pay lip service to such groups, but spend their profits on boasting that they are champions, they spend profits on making glossy videos that clearly convince John C Welch otherwise.
      I am not taking the opposite line to Mr Welch, it doesn’t exist, it’s somewhere nearer the average for a tech company. and apple are no leaders in this regard, not by any stretch.

  5. Sad but true. I don’t see why it is an “either/or” choice but Apple behave that way — like the MacOS / OSX users are disappearing into history, and not worth further serious attention.

  6. Sad but true. I don’t see why it is an “either/or” choice but Apple behave that way — like the MacOS / OSX users are disappearing into history, and not worth further serious attention.

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