TechCrunch is reporting that Apple will announce a half-price Apple Music subscription for students of colleges or universities. This subscription will be available in the United States and some other countries, and will be available for up to four years. It won’t even need to be continuous; if you are a student, and you take a break, you could, apparently, sign up again when you return to school. (Though I don’t know why you would cancel the subscription during the break.)
TechCrunch says that this student pricing will be available to both new and current subscribers.
Apple is being aggressive in their pricing, and the major record labels have apparently signed on to this discount. (And all the others just have to accept it, as they have no bargaining power.) The goal is, of course, to get users and hopefully retain them after they graduate. Given the reticence of people to pay for streaming music services, perhaps they all need a drop in price. Many people who don’t listen to a lot of music are hesitant to spend $10 a month; for $5, it could be a no-brainer.
recession is looming; real company profits are drying up.
recession is looming; real company profits are drying up.
I have a daughter in college. Spotify offers all students at the university a $5/month subscription so it makes sense for Apple to match this. Also, since the music labels have agreed to this with Spotify they certainly have to be aware and agree that it is OK for Apple to offer the same.
I have a daughter in college. Spotify offers all students at the university a $5/month subscription so it makes sense for Apple to match this. Also, since the music labels have agreed to this with Spotify they certainly have to be aware and agree that it is OK for Apple to offer the same.
so Apple is following the business case of Spotify?
so Apple is following the business case of Spotify?