Apple TV+ launched with a bunch of A-listers, and so far we have seen a handful of series on the service. I watched and enjoyed two of them – The Morning Show and For All Mankind – but now that they’re over, what do I do? I’m not interested in the other series, and, while there’s a lot of stuff that’s been announced, Apple has fallen into the trap of not having enough content to make its service worthwhile.
It’s only $5 a month, and free for a year to anyone (like me) who bought a new Apple device. That free subscription is Apple’s way of planning for this period, when there’s nothing more for people to watch. But what about those who pay cash money for the service? Since there’s no back catalog, there’s no point in paying any more.
Apple clearly knew this would happen, and this is probably why they gave away millions of free subscriptions. For a service like this to stick, however, it needs new content regularly. I liked what I saw, and it was free (well, I did pay a lot for that iPhone…), but going forward, I hope there will be a reason to want to pay for a subscription when the freebie runs out.