Apple’s 5K Display Bait and Switch

When Apple introduced the new MacBook Pro, they made much ado about the LG UltraFine 5K display that they were selling on their website, and would eventually sell in their retail stores. They explained how it’s the prefect companion to the MacBook Pro for pro users who want to connect lots of devices.

It is a pretty good looking display. It’s got three Thunderbolt 3 ports, can charge the MacBook Pro, and has speakers and a camera. Apple even discounted the display by 25%, for a limited time, to sort of apologize for the high price of the MacBook Pro.

The only problem is that you can’t buy one.

At some point yesterday, this display went on sale on Apple’s website, but it seems to have sold out in minutes. Apple is pulling a bait and switch, telling MacBook Pro – and other – users that they can get this great display, but not allowing them to buy it. They rolled out this “special pricing […] for a limited time,” but that time will end, I believe, at the end of December.

Lg display

It’s certainly possible that more of these displays will be available in December, but if the 2013 roll-out of the Mac Pro is an example of this type of ploy, I doubt there will be many available. And that discount? Ha, the laugh’s on you.

(Tim Cook famously said that the new Mac Pro would be released before the end of 2013. It was, indeed, on December 19, but only a handful of units shipped at that time. It took months for this computer to become widely available.)

Like those AirPods, that were supposed to ship in October… They were pushed back, and pushed back again, and they may ship before Christmas.

Apple is finding it increasingly difficult to ship anything other than iPhones. It makes customers feel like rubes, when the company announces a product and can’t deliver for months. And it makes Apple look like a bunch of amateurs, when they announce a shipping date and can’t meet it. And it looks like Tim Cook, reputed to be a master of the supply chain, can’t manage the company’s production any more.

Above all, it’s an annoyance for customers who need to upgrade their hardware, only to find that the latest, best devices can’t be bought. Like the new MacBook Pro, which is showing 3-4 weeks for shipping…

Apple should stop this, and only announce products when they know they can ship them.

18 thoughts on “Apple’s 5K Display Bait and Switch

  1. I think I saw a couple at the Apple Store. If you really want one, call Apple and tell them that you tried to get one, but were unable. They might extend the discounted price to you when they come back in stock if it happens after the sale is over.

    Btw Cook isn’t the only one who couldn’t deliver some products. Remember the white iPhone? That was Jobs’s fault.

  2. I think I saw a couple at the Apple Store. If you really want one, call Apple and tell them that you tried to get one, but were unable. They might extend the discounted price to you when they come back in stock if it happens after the sale is over.

    Btw Cook isn’t the only one who couldn’t deliver some products. Remember the white iPhone? That was Jobs’s fault.

  3. If you order one now and they cannot deliver until next year aren’t you still not editable for the Discount? I mean it isn’t your fault that the monitor is in back order

  4. If you order one now and they cannot deliver until next year aren’t you still not editable for the Discount? I mean it isn’t your fault that the monitor is in back order

  5. I’m with Mark. It’s not fair to call this a bait and switch. Your criticisms of the announcement, and supply chain, are potentially valid, though. Since it’s not even December yet, though, it’s a little early to freak out that you won’t be able to get the discount. I am certain that Apple would love to accept your money as soon as they are able to do so. It isn’t at all unusual for them to misjudge (or misallocate) demand. They will catch up, and if necessary, I’m sure you can get the discount.

  6. I’m with Mark. It’s not fair to call this a bait and switch. Your criticisms of the announcement, and supply chain, are potentially valid, though. Since it’s not even December yet, though, it’s a little early to freak out that you won’t be able to get the discount. I am certain that Apple would love to accept your money as soon as they are able to do so. It isn’t at all unusual for them to misjudge (or misallocate) demand. They will catch up, and if necessary, I’m sure you can get the discount.

  7. Bait and Switch? That should be used to describe this article. Over react much? It says available in December on the Apple store. At least wait until mid December before crying the sky is falling.

  8. Bait and Switch? That should be used to describe this article. Over react much? It says available in December on the Apple store. At least wait until mid December before crying the sky is falling.

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