Apple’s music deals allow for new Beats stations at any time | The Verge

As part of the deal it struck with the major labels for Apple Music Radio, Apple has licenses for up to five additional stations like Beats 1, without having to renegotiate with the labels. That means Apple could launch a Beats 2 station headquartered in Australia or Asia, allowing it to provide live radio around the clock (Beats 1 is only live 12 hours a day). Or Apple could take a more targeted approach and produce holiday stations.

I recently asked, We’ve Got Beats 1 Radio, but What About Beats 2, Beats 3, Etc.? It’s no surprise that Apple is planning more stations. I’m not sure I agree that the goal is to provide real 24-hour live radio, but rather to have content for specific countries and regions. And I would bet that even those radio stations – say one for China, one for India, etc. – will also be available to people in other countries.

Source: Apple’s music deals allow for new Beats stations at any time | The Verge

2 thoughts on “Apple’s music deals allow for new Beats stations at any time | The Verge

  1. “I recently asked, We’ve Got Beats 1 Radio, but What About Beats 2, Beats 3, Etc.? It’s no surprise that Apple is planning more stations.”

    It’s no surprise Apple’s lawyers weren’t dumb enough to make an agreement limiting their options to a single station. But there’s no evidence that any more stations are being planned.

  2. “I recently asked, We’ve Got Beats 1 Radio, but What About Beats 2, Beats 3, Etc.? It’s no surprise that Apple is planning more stations.”

    It’s no surprise Apple’s lawyers weren’t dumb enough to make an agreement limiting their options to a single station. But there’s no evidence that any more stations are being planned.

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