You knew Apple’s reality show Planet of the Apps — in which entrepreneurs present their app ideas to celebrity advisers and then a panel of investors in the mode of Shark Tank — was bad. But did you know just how bad? Dubious ethics, terrible advice, heavy-handed branding, and the sense that no one knows what the hell they’re doing
I really don’t get it. As I wrote in February:
Is this really the best they can do? Can’t they do more than a lowest-common denominator talent show? Sure, it’s about apps, and that links it to Apple, but this seems like they’re targeting a pretty low level of viewers.
With a reality TV star president, I think the time is right to pull back on these cheap, sensational shows. I’ve never watched reality shows, and, while I admit some may actually have merits — The Great British Bake-Off, for example — this is just mindless entertainment for the masses. I think this type of TV content sets the bar very low for Apple.
Either Apple is full of executives with really bad taste in TV, or they got roped into something by a Svengali who convinced everyone that this would be a good idea. They should pull the plug so it will be forgotten like Ping, and other failures.