Do You “Own” Movies You Buy from the iTunes Store?

Apparently not. In spite of what Apple’s graphics say:

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You don’t really own them. Because, as Apple’s terms and conditions say:

You agree that your Account is non-transferable and that any rights to your Apple ID or Content within your Account terminate upon your death.

So be aware that, when Apple says you can “own” a movie, it’s not true. This differs from music, which, not having DRM, does not need an Apple ID and password to play. But for movies, TV shows, books and apps, you never really own them; you’ve just paid a price to use them until you die.