Dr. Dre Filming Apple’s First Scripted Television Series

Apple is making its first original television show. The Hollywood Reporter has learned that the technology giant is backing a top-secret scripted series starring one of its own executives, Beats co-founder and rap legend Dr. Dre.

[…]

…it is described as a dark drama with no shortage of violence and sex. In fact, an episode filming Monday and Tuesday this week featured an extended orgy scene.

Dunno, but something about this makes me wonder WTF is going on in the minds of people over at Apple. With all that Apple does to hone its image, making their first self-produced TV series something like this just doesn’t fit. Apparently this Mr Dre has a lot of sway over in Cupertino…

(Via Hollywood Reporter.)

8 thoughts on “Dr. Dre Filming Apple’s First Scripted Television Series

  1. I doubt I would be the least bit interested in anything that Dr. Dreck and Jimmy Iodine produce. Which reminds me, I hope I can get an adapter so I can use my next iPhone with my Sony, Sennheiser, and Bose cans.

  2. I doubt I would be the least bit interested in anything that Dr. Dreck and Jimmy Iodine produce. Which reminds me, I hope I can get an adapter so I can use my next iPhone with my Sony, Sennheiser, and Bose cans.

  3. All sounds very dull, but I’m not ‘yoof’. Are the ‘yoof’ interested in Mr Dre??

    Money to burn, problems to fix, so just burn the money…

    • Yes, I actually wonder about that. There was a clear disconnect between Jimmy Iovine’s presentation of Apple Music and the target demographic. Mr Dre is clearly of a previous generation of rappers, so I wonder if there really is that much interest in him. (To be fair, the movie about him seemed to do well at the box office.)

  4. All sounds very dull, but I’m not ‘yoof’. Are the ‘yoof’ interested in Mr Dre??

    Money to burn, problems to fix, so just burn the money…

    • Yes, I actually wonder about that. There was a clear disconnect between Jimmy Iovine’s presentation of Apple Music and the target demographic. Mr Dre is clearly of a previous generation of rappers, so I wonder if there really is that much interest in him. (To be fair, the movie about him seemed to do well at the box office.)

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