The most important part of your author platform is your website, and the most important element of your website is its branding. The domain name you choose is both your address on the internet and your brand. It is important because it is how readers find you and return to your site, and you may also want to use it as your social media handle.
In this article, I’ll discuss choosing and registering a domain name, and why this is the first thing you need to do when you set up your author platform.
Read the rest of the article on The L&L Blog.
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