In 2012, I left my job as COO of the Naxos group and started Proper Discord Ltd to help people to run their own labels. My first client was the Choir of King’s College, Cambridge, and we launched a label in October 2012. Four years later, King’s College is the UK’s best-selling new classical label. I’ve delivered a balanced budget and trained an existing part-time employee to take on a new full-time role, running the college’s recording activities. As of this week, my job is done. I’ve worked on a lot of label launches over the past few years, but this has been the most interesting. Here are some things I learned:
Interesting article about building a record label. And one that sells a lot of records.