PhotoActive, a new podcast about photography and the Apple ecosystem, is launching today. Hosted by Apple experts and photographers Jeff Carlson and Kirk McElhearn, the podcast explores the intersection between photography and Apple–from traditional cameras to iPhones and the hardware and software involved in editing and storing photos.
Why Apple? The success of the iPhone has put Apple cameras into the hands of millions of people, and has arguably inspired more people to think of themselves as photographers than any camera manufacturer.
But Apple has been focused on photography and photographers for a long time: it sold the first consumer digital camera, the QuickTake 100; it has bundled iPhoto and now Apple Photos on new Macs for years; and it aggressively courted professional photographers with Aperture (the saga of which is a drama in its own right). When the company realized that the camera in the iPhone was often more important to customers than the phone features, Apple’s photo interest ratcheted up dramatically.
We’re here to share our passion for photography, both as a craft and an art. While some of what we discuss will be Apple specific–hardware, apps, and the like–many of our topics won’t be. The PhotoActive podcast will look at techniques, apps, processes, the craft and the art of photography, all in service of inspiring and helping listeners enjoy their own photos. We’ll be featuring guests to discuss their photography, or their apps, and will extend the podcast with photo challenges, critique groups, and more.