Is a Major Overhaul to Apple Music in the Cards?

According to Bloomberg:

Apple Inc. is planning sweeping changes to its year-old music streaming service after the first iteration of the product was met with tepid reviews and several executives brought in to revive the company’s music strategy departed.

Bloomberg also says:

Apple is altering the user interface of Apple Music to make it more intuitive to use, according to people familiar with the product who asked not to be identified because the plans aren’t public. Apple also plans to better integrate its streaming and download businesses and expand its online radio service, the people said. The reboot is expected to be unveiled at the company’s Worldwide Developers Conference in June.

As I’ve been saying since the release of iTunes 12, it seems as though the marketing department, rather than the engineers, are in control of iTunes. This extends to Apple Music, the iTunes Store, and all the other related services and interfaces.

I hope Apple can fix this. While Jimmy Iovine seems to be getting in the way, one can hope that Trent Reznor, now working for Apple, will bring the ideas of a musician and music lover back to iTunes. It’s time that iTunes benefits from the experience of people who do love music, not just those who want to sell it.