It’s the Ecosystem, Stupid*

(*Note: the title of this article is a riff on a statement made by Bill Clinton’s campaign manager during the 1992 presidential race: “It’s the economy, stupid.”)

We saw recently how Apple’s profit warning caused the company’s stock to tank. This is because the iPhone, whose sales are down, represents about 60% of the company’s revenue, and any disruption to that leading product has a strong effect on the bottom line. But at the same time, Apple’s services revenue is increasing, as Apple is morphing from a hardware company to a services company.

Apple is a lot more than just the iPhone; its products represent an ecosystem. In a recent interview with Jim Cramer on CNBC, Tim Cook said that the “virtuous ecosystem is probably under-appreciated,” and that “the ecosystem has never been stronger.”

Read the rest of the article on The Mac Security Blog.

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