During an interview with CNBC, Andreas Kaufmann (the owner and chairman of Leica) said that it was a “personal dream” of his to reinvent the smartphone camera.
“Every smartphone is wrong for photography at the moment the phone nowadays is not fit really for photography it’s used as a camera, it’s used as a video camera, but it’s not built that way and I think there’s a long way to go still,” he tells CNBC.
Despite offering no clear solutions, he said that he was “not sure whether the company can do [this] [but] one dream would be my personal dream: a true Leica phone.”
The problem with this is that, while it might be a good camera, it would likely be a crappy phone, because it would run Android. So what’s the point? Or is he subtly suggesting that he wants the iPhone to integrate a Leica camera? I can’t really see that happening; Apple has too much invested in its own camera.