Maybe Apple Really Does Need to Make a Smaller iPhone

Apple had an earnings call yesterday, and, as usually, they printed more money. I won’t go into any of the details here; it’s not my beat. But there was one comment that I noticed, which I actually found surprising. Tim Cook said, at one point, that:

the number of people who had an iPhone prior to the iPhone 6 and 6 Plus announcements, so this was in September of ’14, that have not yet upgraded to a 6, 6 Plus, 6s, or 6s Plus is now 60 percent. So another way to think of that is, 40 percent have, 60 percent have not.

60% of people are using an iPhone prior to the iPhone 6. In other words, 60% of people are using smaller iPhones. I would really like a smaller iPhone. I grudgingly upgraded to the 6s, because I was using a 5s, two generations back, and I need to be up to date with the latest features. (Even though, in the end, there are no essential new features in the 6s, or even the 6). I know a lot of people haven’t upgraded because of cost, but I wonder how many put off upgrading because of size.

Rumors suggest that there will be another 4″ iPhone soon, but that it’ll be “the cheap model,” a replacement for the 5c. Apple should really consider offering the flagship iPhone in three sizes; I think there may be quite a large market for it; more than many people think.