Back in the day, around ten years ago, there was a big deal about “switchers” moving from PCs to Macs. Apple was promoting this, teaching people how they could switch to a Mac, how to copy their files, and how to understand what was different on Mac OS X.
Well, as Bob Dylan says, things have changed.
Now, Microsoft is telling MacBook users how to switch to their Surface Book.
It’s true that this is an attractive device, and everything I’ve heard about Windows 10 is very positive. (I don’t have a PC, and haven’t had one in several years; I have no need to run Windows, but I’d be curious to try out Windows 10.) Microsoft has got game, and it’s good to see competition that will make Apple work harder to improve its hardware and software. And it’s interesting to see Microsoft hit back at Apple with an ad campaign that Apple used more than ten years ago.