Music Streaming Starts Climbing Out of the YouTube Hole

For a long time, music streaming services have had to struggle under the shadow of YouTube, that semi-legal amalgam of “music.” Fed by user uploads, with “videos” that are often just CD rips with a still photo, YouTube was, for several years, the destination of choice for streamers.

That’s finally changed. According to a mid-year report from BuzzAngle, a music analytics firm, streams from music streaming services exceeded those from YouTube and other video sites. There were 114 billion music streams, compared to 95 billion video streams. This shows that Apple Music and Spotify are finally winning over users, and the number of music streams for the first half of the year has more than doubled, while video streams increased more than 23%.

The main reason people go to YouTube to stream music is because it’s free and includes music unavailable elsewhere. Its interface is not designed for streaming music, though, and users are starting to understand that there are better ways, just as they grew out of Napster and Limewire.

This trend will certainly continue, at least if streaming services can persuade new users to pay a monthly tithe to the music industry. A price drop would greatly increase the power of Spotify and Apple Music, to the detriment of YouTube, whose interface simply doesn’t work for pure music streaming.

4 thoughts on “Music Streaming Starts Climbing Out of the YouTube Hole

  1. A dude recently started following me in Twitter. 99% of his tweets are links to classic rock music videos on YouTube. I’ve got much better things to do with my time than browsing YouTube!

  2. A dude recently started following me in Twitter. 99% of his tweets are links to classic rock music videos on YouTube. I’ve got much better things to do with my time than browsing YouTube!

  3. The “includes music you can’t find elsewhere’ point is huge though. One reason why I will probably never move to streaming only is that stuff disappear. One reason why I look for music on YouTube is that there is a bunch of stuff that the music industry doesn’t want to sell or stream – and as long as that can keep happening I think YouTube will be a force.

  4. The “includes music you can’t find elsewhere’ point is huge though. One reason why I will probably never move to streaming only is that stuff disappear. One reason why I look for music on YouTube is that there is a bunch of stuff that the music industry doesn’t want to sell or stream – and as long as that can keep happening I think YouTube will be a force.

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