Now that’s what I call unstoppable! How a compilation CD survived the digital age – The Guardian

Until the 95th edition of the long-running pop hits compilation Now That’s What I Call Music! came out last week, I’d forgotten that the series existed. Lurid album covers and explosive TV advertising aside, Now doesn’t make a spectacle of itself. It just gets on with the job, quietly releasing three albums a year of the biggest chart hits, with tracklists that reflect the cheerful disorder of the UK singles chart.

[…]

But who buys Now now? If you want to hear a selection of 2016’s biggest singles, that’s what Spotify is for. Yet Now 95 sold 230,000 copies last week, making it one of the biggest sellers of 2016, across both compilation and single-artist albums. And it’s not just being bought to fill Christmas stockings; Now 93, released in March, sold 770,000. If Adele’s 25 didn’t exist, it would be 2016’s top-selling album by some distance.

Interesting. I wonder if there’s an equivalent in the US.

Source: Now that’s what I call unstoppable! How a compilation CD survived the digital age | Music | The Guardian

4 thoughts on “Now that’s what I call unstoppable! How a compilation CD survived the digital age – The Guardian

  1. Of course, there is a version in the States. It was modeled after the UK version. The US version numbers somewhere in the 60’s. If it is successful on one side of the pond, why not try the other? Of course, you can find the Now series in any record store — if you can find such a store in the U.S. — and certainly in the big box stores. With all the advertising, it seemingly sells well. It is ALWAYS placed with the top-selling albums in the front of the display for all to see. Of course, self-respecting music lovers are not to be seen perusing the actual item or any where near its vicinity.

  2. Of course, there is a version in the States. It was modeled after the UK version. The US version numbers somewhere in the 60’s. If it is successful on one side of the pond, why not try the other? Of course, you can find the Now series in any record store — if you can find such a store in the U.S. — and certainly in the big box stores. With all the advertising, it seemingly sells well. It is ALWAYS placed with the top-selling albums in the front of the display for all to see. Of course, self-respecting music lovers are not to be seen perusing the actual item or any where near its vicinity.

  3. Yep, they sell them in convenience stores, at grocery store checkouts, non-traditional places like that. Consistently big sellers.

  4. Yep, they sell them in convenience stores, at grocery store checkouts, non-traditional places like that. Consistently big sellers.

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