Opinion: The worst part of Apple TV+ is the TV app – 9to5Mac

The Apple TV+ debut is a mixed affair. It may only have a handful of shows right now, but people seem to be enjoying them (even if most critics didn’t). I know I am anxiously looking forward to Friday for the next episode of The Morning Show and For All Mankind.

However, Apple TV+ content is only available through the TV app. And the TV app is pretty bad, mediocre at best…

The TV app is a bit of a mystery. As the article points out:

The TV app now has to juggle being a somewhat neutral curation of every TV show and movie available and act as the venue for Apple’s TV+ original content. It has to serve dual duty as directory and provider.

I don’t understand why there’s not a tab for Apple TV+, as there is in the Music app for Apple Music, or in the App Store app for Arcade.

I want the TV app to only show me the stuff that I pay for and can actually watch right now. Advertising of the full iTunes store or Apple TV Channels library should be in a separate tab, like a new “Browse” experience. The primary tabs like “TV Shows”, “Movies” and “Kids” should not be thinly-veiled ad platforms.

Yep. Apple is pushing the channels that they can get their commission on rather than making an app that is viewer friendly.

By the way, when are the next episodes of those Apple TV+ series coming out? I can’t find anything about dates in the TV app.

Source: Opinion: The worst part of Apple TV+ is the TV app – 9to5Mac

3 thoughts on “Opinion: The worst part of Apple TV+ is the TV app – 9to5Mac

  1. I completely agree. It is supposed to be the ‘hub’ of your viewing experience, but it’s so crammed with stuff for which I have to pay extra and that I am therefore NOT interested in, that finding what is included in my (already paid for) subscriptions makes it a PIA. If I do find what I want to watch, e.g. something from Amazon Prime, I’m shunted over to that app to watch it so what was the point. Quite frankly, it’s easier to just use the Prime app in the first place.

    The TV app was supposed to make it all simpler, but like a lot of Apple stuff these days, it just adds another layer of complexity to what was already there. I like the TV+ content, but their app has turned out to be less than useful.

  2. To Apple:

    The TV app wants to be everything to everyone, and we know it won’t do anything well. You’re trying to give us a smart app when I just want a stupid video app on my phone. Let me put video (usually sitcoms to enjoy at lunch) on my phone and access them quickly.

    I want to control what the TV app shows me. Allow me to turn off some of its handy features.
    I don’t need to see what Hulu & Netflix are offering. I’ll go to their apps when I want to see their stuff.
    I don’t need to see what you’re is offering for sale or rent. I know you do that. (I’ve bought a lot!) I know where to find it.
    I definitely do not want to see everything I’ve ever bought from you. I do not want to stream or download anything directly onto my device. It should be >crystal clear< which items are on the device and which are not, i.e. which would need to be downloaded/streamed.
    The setting I want is so the app only shows, by default, video I have sync'd/downloaded to my device. Put that in the options, please.

    I thought your deal with customers was that in exchange for a premium price on your devices you'll provide a really good set of basic apps. I need a basic video app, please. If I'm going to wade through your promotional material to get to my stuff you've changed the contract. Everything is then up for consideration.

  3. I agree but for me the worst part is that it is actually much worse than iTunes for handling my own local content. We have a large well curated library of films and TV shows stored locally which we used to access, without too much pain, through iTunes. Now in the TV app we can’t even search our local content (yup, no search for local content…). Plus the bugs of course. It’s almost like Apple only care about stuff that gives them a continuous revenue stream rather than providing what customers actually want/need…

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