The study claims that 16% of millennials — defined as 14-34 year-olds in this case — have music-streaming subscriptions, compared to 6% of Generation X consumers (35-55 year-olds) and 3% of Baby Boomers (over-55s).
This isn’t surprising, but you’d think the people running the survey might have reflected a bit as to why. The article says:
Electric Jukebox’s survey also claimed that 42% of respondents still see CDs and radio as “easier” than music-streaming, while only 18% think streaming is easier.
Millennials buck that trend (44% of 18-24 year-olds think streaming is easier) while older people are even more likely to still find CDs and radio a friendlier experience.
Uh, okay. How about, the older you are, the more likely you are to have a music collection on CD and not see the need to spend a monthly tithe to play music? That seems pretty obvious to me. Most of the people I know who care about music, and who are “older,” have music collections, and are also less interested in today’s popular music.