Some Thoughts on the Potential of ApplePay in Europe

The highlights of Apple’s recent new-product announcements were certainly the iPhone 6 and the Apple Watch. But a big part of the presentation was spent discussing Apple Pay, the contactless payment system that will leverage the iPhone 6, and, eventually, the Apple Watch. This is certainly a big deal, because of Apple Pay’s added security and ease of use. However, it’ll be a bigger deal in the United States than it will be in Europe and other parts of the world.

Read my Macworld article.

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