Now, add Spotify to the list of platforms that are opening up their user data to targeted advertising: Yesterday, Spotify announced the global rollout of programmatic buying, which will means third-party companies will have access to the 70 million fans who use Spotify’s free, ad-supported streaming across 59 territories and regions around the world, from the U.S. and the U.K. to the South Pacific.

As Spotify points out in its press release about this development, companies will be able to target Spotify users not just by their age, gender, language and geography — but also by the genres and playlists they choose to listen to. And those companies will be able to look for specific wedges of the audience that they think are the best matches for the products and services they’re selling, in 15- and 30-second chunks of time.

Apple wouldn’t do this.

Source: Spotify Is Now Letting Other Companies Check Out Your Tunes — And You – NPR

6 thoughts on “

  1. I see this as a benefit to users of the service. I’d rather listen to an advertisement for a product I may possibly need than one for a demographic that doesn’t include me.

  2. I see this as a benefit to users of the service. I’d rather listen to an advertisement for a product I may possibly need than one for a demographic that doesn’t include me.

  3. “Apple wouldn’t do this.”

    Well, SURE, cuz Apple doesn’t have an ad-supporter free tier for Apple Music. If Apple ever did have a an ad-supporter free tier, they sure as hell WOULD do it.

    (How the hell do you think iAd worked?)

    This is just the difference between paid and ad-supported business models, not any virtue or customer-oriented on the part of Apple. If it’s free, you are the product™.

  4. “Apple wouldn’t do this.”

    Well, SURE, cuz Apple doesn’t have an ad-supporter free tier for Apple Music. If Apple ever did have a an ad-supporter free tier, they sure as hell WOULD do it.

    (How the hell do you think iAd worked?)

    This is just the difference between paid and ad-supported business models, not any virtue or customer-oriented on the part of Apple. If it’s free, you are the product™.

  5. Someone beat me to it, but yeah, I was also going to say, “Yeah, maybe Apple wouldn’t do this, but let’s not forget they also don’t have a free ad-supported tier…” As we say in Mexico, there ain’t no free lunch.

  6. Someone beat me to it, but yeah, I was also going to say, “Yeah, maybe Apple wouldn’t do this, but let’s not forget they also don’t have a free ad-supported tier…” As we say in Mexico, there ain’t no free lunch.

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