Update: Spotify’s CEO Daniel Ek has apologized for being invasive. They’re going to try to figure out how to word all this better.
3.3 Information Stored on Your Mobile Device
3.4 Location and sensor information
Depending on the type of device that you use to interact with the Service and your settings, we may also collect information about your location based on, for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth). We may also collect sensor data (e.g., data about the speed of your movements, such as whether you are running, walking, or in transit).
The sensor data – your pace – is needed for Spotify’s new feature of playlists that match your running speed. The location data is a bit more worrisome; I really don’t want Spotify to track where I am.
Spotify also wants to monetize you. And that’s what’s invasive.
3.8 Spotify service providers and partners
We may also receive information about you from our service providers and partners, which we use to personalise your Spotify experience, to measure ad quality and responses to ads, and to display ads that are more likely to be relevant to you.
5.2.1 Marketing and advertising
We may share information with advertising partners in order to send you promotional communications about Spotify or to show you more tailored content, including relevant advertising for products and services that may be of interest to you, and to understand how users interact with advertisements. The information we share is in a de-identified format (for example, through the use of hashing) that does not personally identify you.
So they want to spam you.
Finally, they want to use and share your payment data, even with companies that may be outside the country you live in, and even if it is, according to local law, information that is not allowed to be shared:
Finally, Spotify reserves the right to sell your personal data:
5.2.5 Other sharing
In addition to the above, we may also share your information with third parties for these limited purposes:
to allow a merger, acquisition, or sale of all or a portion of our assets;
Most people will simply ignore this. But if you do care about privacy, it might be time to check out that free Apple Music trial.