Every business lives or dies by the way it communicates. Whether it’s advertising, press releases, social media, email marketing, or blog posts, the best way companies can get the message out about its products or services is via digital communication.
Content marketing covers a range of communication techniques on digital platforms: from blog posts to Instagram, from Facebook to the newsletters you send out to current or prospective clients. And effective content marketing cannot be improvised; rather, it is taking over from advertising in many cases, and requires a solid strategy and quality content.
In the early stages of a business, your marketing manager will probably oversee all this work. But as your business grows, you should consider hiring a content marketing manager (or content associate) who can take on the essential task of copywriting.
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