The high price of Apple – Revert to Saved

People complained (and still complain) about the new MacBook Pro prices being a straight US Dollar to Sterling conversion. That’s not actually true. US prices are listed without tax. The UK’s have 20 per cent VAT added on. With Sterling bobbling around the low $1.20s, Apple’s UK pricing on new MacBooks is actually a little less than what you might expect — to the tune of about forty quid when I did the calculations last night. (Of course, given Brexit, a pound might by the time you read this be worth about eleven cents.)

What irked more was discovering Apple had quietly upped the pricing of its entire range of Macs in the UK, despite them not being updated. So not only do we get no new iMacs, MacPros and Mac minis but models cost about 20 per cent more than they did prior to the Apple Event.

Not only that, but they upped the price of the THREE YEAR OLD Mac Pro. The base model, which was £2499, now costs a whopping £2999.

Source: The high price of Apple | Revert to Saved: A blog about design, gaming and technology

6 thoughts on “The high price of Apple – Revert to Saved

  1. The stale Mac Pro is an embarrassment in Apple’s product line. It’s Apple’s biggest middle-finger gesture, product-wise. We just don’t care enough about our high end customers to update it.

    • Couldn’t agree more. I’m happy with my iMac (well, when it’s not crashing or freezing), and I’m not in the market for a Mac Pro. But I still am amazed that Apple doesn’t get how tone deaf it is to ignore this segment of their market. Even if they sell very few of them, so what? They probably sold 50 Apple Watch Editions worldwide, but they still made it.

      It’s in line with their tone deafness on making it harder to book a Genius Bar appointment, and in using “Hello Again” for surely one of the least important product demos they’ve ever done.

      The people in charge of Apple right now are, seemingly obliviously, turning it into just another company.

  2. The stale Mac Pro is an embarrassment in Apple’s product line. It’s Apple’s biggest middle-finger gesture, product-wise. We just don’t care enough about our high end customers to update it.

    • Couldn’t agree more. I’m happy with my iMac (well, when it’s not crashing or freezing), and I’m not in the market for a Mac Pro. But I still am amazed that Apple doesn’t get how tone deaf it is to ignore this segment of their market. Even if they sell very few of them, so what? They probably sold 50 Apple Watch Editions worldwide, but they still made it.

      It’s in line with their tone deafness on making it harder to book a Genius Bar appointment, and in using “Hello Again” for surely one of the least important product demos they’ve ever done.

      The people in charge of Apple right now are, seemingly obliviously, turning it into just another company.

  3. The pound has fallen at least 25% versus the US dollar comparing 2015 to 2016. Apple kept the price of the old model MBP steady in USD. On that basis, the price in GBP should have been 3,124. So you’re getting a ‘discount’ of almost 125 pounds. Take that down to the pub!

    PS Welcome to the situation that many other countries have experienced for years. For example, Canada.

  4. The pound has fallen at least 25% versus the US dollar comparing 2015 to 2016. Apple kept the price of the old model MBP steady in USD. On that basis, the price in GBP should have been 3,124. So you’re getting a ‘discount’ of almost 125 pounds. Take that down to the pub!

    PS Welcome to the situation that many other countries have experienced for years. For example, Canada.

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