Tidal Makes Up Stories Blaming Apple for Something it Didn’t Do

I wouldn’t write anything about Tidal – that flea among music streaming services, bought last year and re-branded by one Mr Z – except that the company did something really stupid. In order to try and show that it’s not irrelevant, Tidal blamed Apple for something it didn’t do.

Here’s the deal. There was a charity concert in New Orleans a few days ago, and one Drake was scheduled to sing. Yet Tidal, who was streaming the concert, wasn’t allowed to stream Drake’s performances. Tidal claimed it was Apple that prevented them from doing this, because Drake has an exclusive contract with Apple:

Tidal idiots

Yet BuzzFeed contacted Drake’s manager who said:

“The decision to not have Drake participate in the Tidal steam has nothing to do with Apple or Drake’s deal. Point blank, 100%. I made a business decision. Apple doesn’t have the power to stop us from being part of a live stream. The only people that have the power to do that are Cash Money and Universal, and they’re our partners.”

Tidal, in an attempt to get people to talk about them, make the dumb decision to lie about something and blame it on Apple. Because they’re trying to pretend that they’re David to Apple’s Goliath. Actually, Apple doesn’t care about Tidal, because this tiny streaming service is no threat.

It’s worth noting that one of Tidal’s key selling points is exclusive releases…

6 thoughts on “Tidal Makes Up Stories Blaming Apple for Something it Didn’t Do

  1. You’ve already noted it in your last sentence but, regardless of whether it was true or not, I find it tremendously hypocritical to accuse Apple of “interfering with artistry” when one of Tidal’s selling points is precisely signing exclusive contracts with artists!

  2. You’ve already noted it in your last sentence but, regardless of whether it was true or not, I find it tremendously hypocritical to accuse Apple of “interfering with artistry” when one of Tidal’s selling points is precisely signing exclusive contracts with artists!

  3. Kirk, as a fellow music lover, what is your unbiased opinion of [X] streaming service that streams lossless audio versus Apple’s Music’s 256kbps (please correct me if this kbps is wrong)? I have taken your advice and not subjected my carefully curated iTunes library to iTunes 12.x iCloud rather continuing with the tried and (fairly) true iTunes Match cloud service. Too much to lose, too much at stake, even with backups 🙂 That said, I have experimented with Apple Music on my mobile devices. It works fine for checking out music not in my library, but if I can stream new music outside my collection for a few more bucks per month at a lossless bit rate, why wouldn’t I give that a try instead? Keep in mind, I have not done the TIDAL trial yet – maybe you can tell us it’s downside so we don’t waste our time? Thanks, Kirk.

  4. Kirk, as a fellow music lover, what is your unbiased opinion of [X] streaming service that streams lossless audio versus Apple’s Music’s 256kbps (please correct me if this kbps is wrong)? I have taken your advice and not subjected my carefully curated iTunes library to iTunes 12.x iCloud rather continuing with the tried and (fairly) true iTunes Match cloud service. Too much to lose, too much at stake, even with backups 🙂 That said, I have experimented with Apple Music on my mobile devices. It works fine for checking out music not in my library, but if I can stream new music outside my collection for a few more bucks per month at a lossless bit rate, why wouldn’t I give that a try instead? Keep in mind, I have not done the TIDAL trial yet – maybe you can tell us it’s downside so we don’t waste our time? Thanks, Kirk.

  5. Never mind, I see you’ve discussed this previously. I will read those posts now. And yes, I know the possessive is “its”. Good morning.

  6. Never mind, I see you’ve discussed this previously. I will read those posts now. And yes, I know the possessive is “its”. Good morning.

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