Technology has always been a huge part of my life, but I recently was forced to find out what happens when the technology you’ve built your life around is suddenly taken away from you.
A few months ago, I purchased an iTunes gift card off of a popular discount website. This is something I’ve done for years to manage my spending on the platform—it also helps my partner and me buy things for one shared iTunes account. I’ve been buying gift cards every so often, particularly during sale periods, when retailers sell iTunes and App Store gift cards at a discount.
When I received the card and loaded it into my iTunes account, I purchased some music over the next few days, as I’ve often done since my first iTunes purchase in 2005. I bought a few songs, streamed a new movie, and marveled at the magic of Apple’s seamless integration of hardware and services. Or so I thought.
About a week after I redeemed the gift card, I noticed my iTunes account wasn’t working. When I tried to log in, it said my account was locked. I searched online for help, but I couldn’t find a solution. I called up Apple support. As soon as I got an agent on the phone I was immediately shuffled off to a senior representative, which is a bit unusual. I’ve worked with Apple support countless times both for work and for personal devices, and normally you’re only escalated to a senior rep when the first line of defense can’t resolve your issue. The senior agent informed me my account had been locked because I’d used a fraudulent gift card.
The ramifications of this are extremely disturbing. When so much of your life and work is linked to a single account, this can be devastating. Given my experience with AppleCare support in recent times, I would be very worried if this happened to me.