Tim Cook has said:
Apple Watch starts at $349
In the latest episode of The Committed podcast, we discussed the Apple Watch, and mentioned the fact that the “Apple Watch” is a difficult name; not the product line, but that mid-range stainless steel model. We called the episode “Without Modifie,” to reflect the fact that, when discussing the watch, we needed to add a word when specifically referring to that model. It leads to confusion, and perhaps Cook’s pricing statement is also misleading everyone.
My pricing predictions, and those of most people, are based on the assumption that the Apple Watch Sport, which is clearly the least expensive model, will cost $349. But what if we’re all wrong? What if this means that the Apple Watch (tout court; the stainless steel version) is the $349 model? In this case, one could imagine the aluminum Apple Watch Sport costing, say, $199, and being a truly affordable new device that would get much faster uptake.
Just a thought…
That was suggested weeks ago, in Forbes I think.
That was suggested weeks ago, in Forbes I think.
I’m hoping you’re right, because the stainless steel model has much better components than the Sport model, and I’d rather not spend much more than $349.
Technically not components; you mean the sapphire crystal, right? Other than that – and the metal – they seem to be exactly the same.
The Sport model also has a composite rear, while the others are ceramic.
The gallery lists all the specifics about the case, glass, back and straps.
https://www.apple.com/watch/gallery/
I’m hoping you’re right, because the stainless steel model has much better components than the Sport model, and I’d rather not spend much more than $349.
Technically not components; you mean the sapphire crystal, right? Other than that – and the metal – they seem to be exactly the same.
The Sport model also has a composite rear, while the others are ceramic.
The gallery lists all the specifics about the case, glass, back and straps.
https://www.apple.com/watch/gallery/
Although he was specifically quoted saying it, Ive reportedly admitted in the ft.com article two days ago that the base price for the line was $349, for the aluminum model.
Although he was specifically quoted saying it, Ive reportedly admitted in the ft.com article two days ago that the base price for the line was $349, for the aluminum model.
Oops – “*wasn’t* specifically quoted”
Oops – “*wasn’t* specifically quoted”