You can buy an iPhone and a contract with a specific mobile provider at the same time. But imagine a different situation, where Apple sells you a new iPhone or iPad and also sells you, if you choose, a contract to connect that device to any network, perhaps, even, and any country. And the provider you sign up with is Apple. For a monthly fee, Apple could provide you with a full range of services: calls, texts, data, cloud storage, music streaming, access to videos, and much more, and give you unlimited data for any of its own services. You would no longer have to worry about data caps for, say, streaming music or movies, And Apple could probably do this much more cheaply than current mobile phone operators.
Read the rest of the article on Macworld.