Why Instagram Doesn’t Owe Us Anything – Fstoppers

It seems like every time you open Instagram, someone is complaining about their post exposure or the algorithm on their profiles. Whether algorithm changes or some other inexplicable event have dropped their engagement, the reason they don’t have a following yet is because Instagram is always holding them back. What we fail to realize is that this free platform that promotes our work really doesn’t owe us anything.

This is the general feeling about such “free” platforms, but as we’re starting to realize with Facebook, it’s not free. We pay for it with our attention and our data. If it were truly “free,” then how could it survive? The hundreds of millions of people who use Instagram provide valuable information, and give eyes to advertisers. As long as you’re giving up data and being fed ads, it’s not free.

Source: Why Instagram Doesn’t Owe Us Anything | Fstoppers

2 thoughts on “Why Instagram Doesn’t Owe Us Anything – Fstoppers

  1. I am not sure I understand the issue. Instagram is holding them back from what? World domination? Becoming the next meme? Landing the next gig? If you are relying on a platform like Instagram for your livelihood, you need to find another job, in another field. Instagram is there to share your pictures with friends, and not so friends, and for those less scrupulous to harvest them and use them in advertising without actually having to pay you the rights for their use – unless you happen to accidentally stumble upon them.

    If your business plan includes using social media as your only source of eyeballs, you need to rethink your business plan.

  2. I am not sure I understand the issue. Instagram is holding them back from what? World domination? Becoming the next meme? Landing the next gig? If you are relying on a platform like Instagram for your livelihood, you need to find another job, in another field. Instagram is there to share your pictures with friends, and not so friends, and for those less scrupulous to harvest them and use them in advertising without actually having to pay you the rights for their use – unless you happen to accidentally stumble upon them.

    If your business plan includes using social media as your only source of eyeballs, you need to rethink your business plan.

Leave a Reply to David Lane Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.